Practicality
Consider how practical a chalkboard sign is. Generally speaking chalkboards are very portable and easy to move around, but you need to have the space in order to display them. Whether you want to display them indoors or outdoors, chalkboards can take up quite a bit of space so make sure it's a practical solution to your advertising dilemma.If you are going to display chalkboards outside, remember to think about the weather. Ordinary chalk isn't going to cut it, so be sure to invest in proper chalk pens to counter wet weather.
Placement
Similar to the practicalities of using a chalkboard, you need to think about where it's going to go. There's no point buying 5 chalkboards and then not knowing where they're going to go. Thinking about this in advance means you can utilise the empty spaces more constructively. Pavement signs, wall signs and indoor wall-mounted chalkboards are just a few suggestions as to where you can place them.Wording
Simple is often the most effective. Although it can be tempting to cram a chalkboard with lots of information, it's important to take a step back and be careful with your wording. You want to give the right impression, whilst also ensuring the sign is quick and easy to read – with minimal confusion.Size
Make sure your chalkboard is optimised for the space it's occupying. This comes back to the forward thinking and preplanning of chalkboard advertising. There is a wide variety of sizes available and so you need to be able to accurately judge the chalkboard size and ensure it's neither too big nor too small for the space you want it to occupy.Not only do you need to think about the size of the actual board, but it's also important to think about the message you want it to display. If you're aim is to mount it near the car park and display the latest offer, or details of an event, then tiny writing – or even a tiny board – is not going to be good enough.
Suitability
Ultimately, how suitable is a chalkboard? Many restaurants feel that chalkboard advertising doesn't quite fit into their overall theme. Similarly, cafes can also find that chalkboards, particularly A-frame pavement signs are not suitable and don't fit well with the establishment's style or theme. Pubs are the most common employers of chalkboard advertising and you will often see the popular A-frame board out front advertising local specialities or offers.
So if you're looking to invest in chalkboard advertising, be sure to consider our top tips above and make the most of them. Click here to buy yours now.
